Measurabl, a top sustainability data and ESG analytics platform specializing in the commercial real estate industry, has announced the addition of a new Chief Executive Officer, Maureen Waters. This strategic move to appoint a new CEO represents a monumental event for the US-based ESG analytics firm, given the increasing need for companies to engage in sustainability reporting, as opposed to having it be a voluntary thing.
Maureen Waters brings with her extensive expertise in enterprise technology, operations, and scaling high growth businesses. She is succeeding the previous leadership at a time when Measurabl faces intense scrutiny in the United States, Europe, and other parts of the world regarding environmental reporting. Today, corporations and real estate owners are finding themselves pressurized to show clean and measurable efforts towards meeting their climate objectives, and this is where Measurabl’s solution makes a significant difference in tracking, managing, and improving their ESG performance.
Launched with the aim to enable a simpler way to manage sustainability data, Measurabl is a platform that helps real estate owners, investors, and occupiers to track environmental data such as energy, water, carbon, and waste. For many years, it has been associated with making it simpler to report environmental, social, and governance factors, especially for a large number of properties that are geographically distributed.
In her current appointment, the expectations surrounding Waters include the enhancement of product strength for Measurabl, the improvement of partnerships with the real estate industry and institutional investors, and the promotion of innovation within the realm of ESG analytics. The appointment of the executive signifies the company’s desire to transcend compliance-based reporting and instead allow clients to reap actual business value from their sustainability efforts. According to industry observers, the current trend in the industry will see the influence of ESG data in capital allocation, leasing, and reputation.
Waters is associated with her customer-centric growth strategy and excellence. For being known as an effective builder of strong senior teams and aligning technologies to long-term strategies, she is believed to be well-positioned to help the company enter the next phase of growth. Her expertise of handling complex enterprise markets is supposed to help the company deal with the growing need of multinational clients to have consistent parameters of ESG.
On being appointed as the CEO, Waters spoke on the need for data on sustainability. According to her, organizations are not only required to provide information on ESG data but are also required to make an impact. Measurabl aims at making an impact on clients through data that helps them make informed decisions, have smaller environmental footprints, among others in the growing number of eco-conscious consumers.
The news is also occurring with a greater degree of expectation placed on ESG tech firms by investors and regulators alike. Owing to initiatives such as the SEC’s climate-related disclosures and the European Union’s Corporate Sustainability Reporting Directive (CSRD), firms are looking for platforms that are capable of handling such reporting requirements with efficiency and without adding to their workloads. Measurabl’s attention to automation, integrity, and portfolio-level visibility makes it a significant force in this space.
For the wider ESG and proptech sector, Waters’ appointment is a sign that there is a rising trend among seasoned enterprise executives assuming leadership positions at companies that have a focus on sustainability. With ESG issues moving toward mainstream business thinking, leadership talent is as important as innovation. As the new head of Measurabl, Maureen Waters is about to lead the company into a new era where scale, accountability, and impact will be the determining factors. As sustainability becomes a permanent fixture in the future of commercial real estate, her plans are expected to help the company increase business while taking a leading role in creating a better world in this industry.
